Have you ever struggled to come up with ideas for your next marketing program or advertising campaign?
Go on, admit it. We all have.
When you need to write an arresting headline or create compelling copy do you drift about aimlessly? No – if you’re smart you don’t try and re-invent the wheel. You look at what others have done.
To do this you need what advertising professionals call a ‘Swipe File’. This is simply a collection of print advertisements put together over a period of time that you can refer to when looking for ideas or inspiration.
A ‘swipe file’ is to advertising what the crank handle and kick start pedals were to cars and motor cycles of an earlier era. It will help to ‘kick start’ your thoughts and get you moving when you have writer’s block and don’t know where to begin.
Putting together a worthwhile collection of print advertisements like this takes time. It means reading and clipping ads from magazines & newspapers over many months – waiting for new magazines to be published. As such, it can be a time consuming activity.
Compiling a decent swipe file will also be expensive when you total up the cost of all the magazines & newspapers that you’ll need to read in order to find the right ads. Then of course you’ll have to clip and paste all these advertisements into scrapbooks before filing away. You will also have only one copy- which if lost, damaged or destroyed could wipe out all your good work.
But if you are determined to do it all yourself, this is certainly an option. It’s a path that many have followed in the past. However, assuming you have better things to do with your time then you can save both it and money by accessing the work of our ad researchers who have done all the ‘heavy lifting’ for you.
Our dedicated research team reads hundreds of magazines & newspapers every week. They clip the ads that we think will appeal to our various market groups. When we have enough ads in a particular category they are collected into one large Report called a Bumper Book
Bumper Books are the perfect basis for a great swipe file. With this in mind we have just published:
It is in PDF format and contains a selection of advertisements from estate agents and property developers throughout the UK published over the last year or two.
The book runs to more than 360 pages and features over 400 different Estate Agents and Property Developers showing a variety of ads. It enables you to see how they approach their marketing. In some cases they promote themselves and in others the emphasis is on current listings.
Being in PDF format you are free to copy and send the book to other members of your staff (which you can’t do with a single scrapbook). Our license allows you to do that.
With a printed book you would have to buy multiple copies. What you cannot do is copy the PDF Book and sell on the open market.
Given the amount of research involved, along with the high cost of magazines and newspapers, we’ve settled on a fair price of just $79.95 (approx. £56) per book. It also includes the right to make copies for use by other members of your business. But the Deal Gets Even Better.
For the next 8 hours we are giving you …
If you order within the next 8 hours you will receive a massive 40% discount. This reduces the price to just $47.97 which to our UK friends is approx. £33.65.
To receive this discount you must enter the special Promo Code which you will find in the ad or email that brought you to this website. This enables us to track the source of enquiries.
If for any reason you do not have the Code please go to My-PromoCode.com and you will receive one immediately.
The Bumper Book of Real Estate & Property Advertisements comes with our unrivalled 12 Month Guarantee. Not 30 or 60 days but a full 12 months! This gives you more than enough time to really use the book, finding ideas for your advertising and marketing.
If at any time during the 12 months following purchase you can honestly say that this Bumper Book has failed to meet your expectations then simply let us know and we will give you a full 100% refund – no questions asked.
What’s more – you may keep the book. Nothing could be fairer than that.
Once we receive your paid order a link to your Bumper Book will be emailed to you within a few hours. The reason is that to protect unauthorized access the link is changed every couple of days. However, we do want you to receive something immediately and so following receipt of payment you will be sent an immediate link enabling you to download one of the finest books on advertising ever written – a book that is just as relevant today as it was when it was first published over 90 years ago.
Claude Hopkins was one of the greatest admen of all time. He wrote two key books, first published in the early 1920s. They are revered, even to this day, by leading copywriters around the world. Hopkins was fanatical about testing ads, finding out why one headline worked better than another. Human nature doesn’t change and the principles first enunciated by Claude Hopkins are as valid today as they ever were.
It was David Ogilvy (founder of Ogilvy & Mather) who once wrote, “Nobody should be allowed to have anything to do with advertising until he has read Scientific Advertising seven times. It changed the course of my life”.
You will receive your copy of Scientific Advertising free (as a PDF file) immediately you order The Bumper Book of Real Estate & Property Advertisements.